Developing A Lights Out Sales Tool For Urban Electric

The Urban Electric Co.
UI/UX Design, Application Development
At its core, Urban Electric Company embodies the classic philosophical initiative of taking an old idea, and using it to develop something new and exciting. While the techniques employed in building their products evoke a reverence for the golden age of American manufacturing, the resulting fixtures often convey modernity and a sense of confidence in both content and craftsmanship.

As UEC both responded to, and prepared for inevitable growth, a glaring need for a more efficient means of communication between customers and the UEC sales force became strikingly apparent. The team at SOUTH countered this need by developing a custom application that not only effectively catalogued UEC’s expansive and diverse product line; it also represented our most creative endeavor into the bustling field of digital publication.
At first glance, the new UEC sales application is not a shopping periodical; rather it is a comprehensive tool that allows for fast and fluid navigation of an expansive database bursting impressive products. Simplicity in presentation maintains core brand aesthetics while strong functionality ensures performance. This strength represents the true length to which digital publishing software opens up tremendous possibilities.

The scalability of the application, both in design and functionality, is further bolstered by this initial approach, leaving plenty of room for future content growth and a possible conversion to a public-facing version.
The unique platform that resulted from this project has resonated loudly within the UEC team. This contribution to an improved sales process affords UEC the ability to present their beautiful projects in a worthy medium that further solidifies the value of their highly respected brand. The engaging platform affords both staff and potential customers alike the opportunity to experience UEC complete inventory of incredible products.

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