Historic Country Club Gets A Whole In One Digital Platform

The Virginian Golf Club
Website, UI/UX, Business Process (BPE)
The Virginian's picturesque setting in the farm country of Bristol, VA is surpassed only by the pride the ownership takes in making it one of the Southeast's premiere private country clubs. We were all too eager to get started with our work on this project.
A treasure trove of incredible photography and video awaited our team. This property and the amenities The Virginian offers their members was staggering to compile and try to pack into a website.
Our work on this project required our team to participate in back office conversations as The Virginian's management team aimed to not only update their marketing site, but also refresh their operating processes. We encourage all our clients to view their website redesigns as opportunities for new revenue and efficiencies.

How can you optimize? How can you improve your services and margins via automation?
The Virginian was also in the process of launching their wine brand, Nicewonder Vineyards. Made from grapes grown and harvested on property, they sent us home from the Discovery sessions with bottles of our own to sample. Shortly thereafter, we were full of their signature Viognier and motivation.
The Virginian's brand and property carried a certain quality that had to capture in our design. Our process often starts with font selections and Domaine (font) was the perfect fit. Pairing this font with imagery and UX elements (buttons, call to actions, colors) tailored to their target customer produced a product we're incredibly proud of.
86% of high net worth individuals will pay a premium for unique shopping experiences and convenience. Is your brand making efforts to capture this key demographic?”
Nate Winkler | Owner, SOUTH

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